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Waianapanapa back sand beach on Maui

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Sea turtle on Maui
Water fall on Maui

No plans? No worries. Go holoholo (out for the fun). On Maui, you can take your days as they come, and plan your adventures spontaneously. The journey is the destination.badge_maui.svg

People say Maui no ka oi (Maui is the best) because Maui has it all. The gorgeous coastlines have some of the best waves to surf and serene habitats to snorkel. Relaxation becomes an art when you're watching a sublime sunset on a picture-perfect beach. What color sand do you like on your beach? Take your pick, because we’re all about variety -- from black to green to red. This island is yours to explore... the way you want to explore it.

Our Hotels on Maui

Road to Hana Maui
Must See
Must Do
  1. Snorkeling on Maui

    Let’s be clear: The water in Maui’s South Shore is so clear that you can see up to 150 feet depths. Add in the world’s friendliest sea turtles, spinner dolphins, plus hundreds of species of fish, and you’ve got the finest snorkeling in all of Hawaii.

  2. fpo-vi-surfing@3x.jpg

    The North Shore of Maui is where it’s at for all kinds of surfing and SUP-ing (stand up paddleboarding). Wild waves and skilled instructors are easy to find, so get in the water and take up your favorite water sport.

  3. Zip lining on Maui
    Zip Lining

    You can hang ten in the water, but you can hang 3600 on a zipline. There are many places to zipline across the island, including Maui’s longest zipline at 3,600 feet.


Floyd M.

“Maui is just like another world. There's no worries… it's like you just let all the baloney in your life go…”

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