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Upcountry Maui

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Cowboys In Hawaii: Upcountry

As you make your way up the west side of Haleakala, you'll find yourself in the open lands of Upcountry.

This charming assortment of small towns, ranches, and farms offer phenomenal local goods that make ideal gifts and souvenirs. Bring your appetite and get ready to taste fresh fruit, vegetables, coffee, and wine. Make sure you stop and smell the lavender, eucalyptus, and hibiscus along the way. And since you're on the side of Haleakala, you might as well catch the panoramic views of the entire West Maui Mountain Range.

Our Hotels on Maui
Photo of Aston Kaanapali Shores
Aston Kaanapali Shores Lahaina • Resort • Condominium
  • resort
  • family-friendly
  • beach
Photo of Aston at The Whaler on Kaanapali Beach
Aston at The Whaler on Kaanapali Beach Lahaina • Resort • Condominium
  • attentive
  • family-friendly
  • beach
Photo of Maui Kaanapali Villas
Maui Kaanapali Villas Lahaina • Resort • Condominium
  • classic
  • resort
  • family-friendly
Photo of Aston Mahana at Kaanapali
Aston Mahana at Kaanapali Lahaina • Resort • Condominium
  • beach
  • couples
  • all suites
Photo of Maui Beach Hotel
Maui Beach Hotel Kahului • Hotel
  • good value
  • good location
  • laidback
Photo of Aston at Papakea Resort
Aston at Papakea Resort Lahaina • Resort • Condominium
  • classic
  • oceanfront
  • family-friendly
Photo of Aston Paki Maui
Aston Paki Maui Lahaina • Resort • Condominium
  • good value
  • oceanfront
  • basic
Photo of Aston Maui Hill
Aston Maui Hill Kihei • Resort • Condominium
  • attentive
  • family-friendly
  • fun
Photo of Aston at the Maui Banyan
Aston at the Maui Banyan Kihei • Resort • Condominium
  • good value
  • family-friendly
  • leisure

Must Go
Microdestination Must Know
Must Do
  1. Malasadas on Maui

    Good food is easy to find in Upcountry’s many restaurants, cafes, and farms. For a taste sensation, try lavender-infused goodies at Alii Kula Lavender Farm. Or head to the Upcountry Farmer’s Market for an array of fresh dairy, bread, nuts, and diverse cultural dishes.

  2. Shopping in upcountry Maui

    If you can't find a gift or souvenir to bring home in Upcountry, then you probably can't find a gift anywhere. The many artisans who live in Upcountry sell creations that are uncommon and unforgettable. Bring home an original work of art from the Hui No’eau Visual Arts Center in Makawao.

  3. Farm fresh honey
    Farm Tour

    The fresh air and beauty of Upcountry farms are worth the trip alone, but fresh fruit, nuts, and wine (from Maui’s only winery) sweeten the deal. Add in hibiscus, eucalyptus, coffee, and honey, and you get farm tours that can’t be beat. Check out the 30,000 acre Haleakala ranch.

  4. Horseback Tour Maui
    Horseback Tour

    Upcountry is a beautiful place to tour no matter how you travel there, but there's something fantastic about touring it on horseback. It’s an experience that’s soothing, exciting, and unbeatable.

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